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05Blog

Writing for app
monetization teams.

Phone with a subscription offer beside paywall design variants and an analytics chart

Featured·Subscriptions

Paywall optimization: use experiments and analytics to find more subscribers

Design subscription paywalls, test one change at a time, and use the full conversion funnel to find the offer that works for each audience.

7 min read · Sep 2026

Product·9 min
New in Apps Kit SDK: portal ad preloading, no-update native ad design, and region-specific configs
Three new portal-side controls: preload ads to lift fill rate, design and restyle native ad templates without an app update, and run region-specific ad configurations per market.
Monetization·14 min
Ad mediation vs in-app bidding: how to maximize ARPDAU and eCPM
Waterfall mediation, in-app bidding, and the hybrid configuration that actually maximizes mobile app revenue.
Monetization·10 min
How we lifted ROAS by 2x without a new ad network
What changed in our waterfall, what didn't, and the three knobs that mattered.