05Blog

Writing for app
monetization teams.

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New in Apps Kit SDK: portal ad preloading, no-update native ad design, and region-specific configs

Three new portal-side controls: preload ads to lift fill rate, design and restyle native ad templates without an app update, and run region-specific ad configurations per market.

9 min read · Aug 2026

Monetization·14 min
Ad mediation vs in-app bidding: how to maximize ARPDAU and eCPM
Waterfall mediation, in-app bidding, and the hybrid configuration that actually maximizes mobile app revenue.
Monetization·10 min
How we lifted ROAS by 2x without a new ad network
What changed in our waterfall, what didn't, and the three knobs that mattered.
Architecture·12 min
Firebase-native vs. SaaS SDKs: where your data actually lives
A frank look at data residency for mobile ad SDKs in 2026.

Playbook·Apr 2026 · 16 min
Mediation playbook: rewarded, interstitial, and native
The defaults we ship and the experiments worth running first.
Privacy·Apr 2026 · 8 min
Hitting 95% match rates without breaking consent
Match-rate optimization patterns that survive App Tracking Transparency.
Quality·Mar 2026 · 7 min
Why crash rate is a monetization metric
ANRs and crashes silently tank ad revenue. Here's the math.
Attribution·Mar 2026 · 10 min
Switching MMPs without a new app release
How remote SDK config makes Adjust ↔ AppsFlyer migrations boring.

Writing for appmonetization teams.

New in Apps Kit SDK: portal ad preloading, no-update native ad design, and region-specific configs

Ad mediation vs in-app bidding: how to maximize ARPDAU and eCPM

How we lifted ROAS by 2x without a new ad network

Firebase-native vs. SaaS SDKs: where your data actually lives

Mediation playbook: rewarded, interstitial, and native

Hitting 95% match rates without breaking consent

Why crash rate is a monetization metric

Switching MMPs without a new app release

Writing for app
monetization teams.