Question 1

What is ad mediation?

Accepted Answer

Ad mediation is a layer that routes each ad request to the demand source most likely to pay the highest eCPM. Mediation SDKs query multiple ad networks (AdMob, AppLovin, Meta, Unity, IronSource, and others) in a waterfall or an in-app auction and pick the winner per impression. Publishers integrate one SDK instead of one per network.

Question 2

What is in-app bidding?

Accepted Answer

In-app bidding (the mobile equivalent of header bidding) lets every demand source bid on each ad impression simultaneously. The highest bid wins. Unlike a waterfall, no network gets a privileged first call. In-app bidding typically lifts eCPM 10–30% over a pure waterfall.

Question 3

Waterfall vs in-app bidding — which is better?

Accepted Answer

In-app bidding usually wins on eCPM because every network competes on every impression. Waterfall remains useful as a backfill for networks that don't yet support bidding. The best setup is hybrid — bidding for networks that support it, waterfall backfill for the rest. Apps Kit SDK ships this hybrid out of the box.

Question 4

How do I increase ARPDAU?

Accepted Answer

ARPDAU rises when fill rate is high, eCPM is high, and ad density matches user tolerance. The fastest levers are enabling in-app bidding, setting country-level price floors, capping rewarded ad frequency, and A/B testing placement positions. All of these are remote-configurable in Apps Kit SDK.

Question 5

How do I increase eCPM?

Accepted Answer

eCPM rises with auction pressure (more bidders), correct price floors, and clean inventory (high viewability, low fraud). The fastest wins are turning on in-app bidding, setting per-country floors, and removing low-paying networks from the waterfall.

Question 6

Is Apps Kit SDK an AdMob alternative?

Accepted Answer

No — Apps Kit SDK is an ad mediation platform that runs on top of AdMob and other major networks. Publishers keep AdMob as a demand source and add in-app bidding, display configuration, and remote control. If you searched for an AdMob alternative because you wanted more control over mediation, Apps Kit SDK is what you're looking for.

Question 7

Where does my user data live?

Accepted Answer

Inside your own Firebase project. Apps Kit SDK runs as logic on top of Firestore and BigQuery and never stores user-level ad events on our servers. Data residency stays with you.

Question 8

Can I keep my current MMP?

Accepted Answer

Yes. Adjust, AppsFlyer, Singular, and first-party attribution are all supported. You can switch MMPs without releasing a new SDK version.

Question 9

Which ad networks are supported?

Accepted Answer

AdMob, AppLovin MAX, Meta Audience Network, Unity Ads, IronSource, Mintegral, Pangle, Vungle, and Chartboost. In-app bidding is enabled wherever the network supports it.

Question 10

Do you take a cut of ad revenue?

Accepted Answer

No. You keep 100% of your ad revenue. Apps Kit SDK charges a flat monthly platform fee based on plan — Free ($0, 14-day trial), Starter ($99/mo), Growth ($499/mo), Pro ($1,499/mo), or Enterprise (custom).

Question 11

Is there a free trial?

Accepted Answer

Yes — every plan starts with a 14-day full-access trial. No credit card required.

Question 12

Is this compliant with ATT and EU consent?

Accepted Answer

Yes. The SDK supports Apple's App Tracking Transparency, SKAdNetwork, and EU consent frameworks. Publishers running first-party attribution typically see ~95% match rates post-ATT.

Question 13

How long does integration take?

Accepted Answer

Most publishers integrate the SDK and ship a build in a single afternoon. Mediation, bidding, and analytics are configured remotely from the dashboard.

Question 14

Does Apps Kit SDK work for iOS and Android?

Accepted Answer

Yes — both platforms are supported, with the same remote configuration, mediation, and analytics surface.

Ad mediation,in-app bidding, answered.