Question 1

What is ad mediation?

Accepted Answer

Ad mediation is a layer that requests bids from multiple ad networks for a single ad slot and serves the highest-paying impression. Apps Kit SDK runs mediation across AdMob, AppLovin MAX, Meta Audience Network, Unity Ads, IronSource, Mintegral and Pangle out of the box.

Question 2

How does in-app bidding work?

Accepted Answer

In-app bidding (also called header bidding for mobile) runs a unified, real-time auction across demand sources for each impression, replacing the static waterfall. It typically lifts eCPM by 10–30% versus pure waterfall mediation.

Question 3

Waterfall vs in-app bidding — which is better?

Accepted Answer

Hybrid is best. Apps Kit SDK combines in-app bidding for top demand with a capped waterfall for backfill, so you get auction price discovery without the latency cost of running every line item.

Question 4

How do I increase ARPDAU?

Accepted Answer

Tune three levers: country/format/daypart-aware price floors, a capped waterfall (top six bidders plus backfill), and impressions-per-DAU as the leading KPI. These three changes typically lift ARPDAU 20–40% within two weeks.

Question 5

Is Apps Kit SDK an AdMob alternative?

Accepted Answer

Apps Kit SDK is a mediation layer on top of AdMob (and every other major network). You keep AdMob as a demand source while gaining in-app bidding, remote display configuration, and MMP switching.

Question 6

Which mobile ad networks are supported?

Accepted Answer

AdMob, AppLovin MAX, Meta Audience Network, Unity Ads, IronSource, Mintegral, Pangle, Vungle and Chartboost, with new adapters added on request.

Question 7

Can I design and test native ads without updating the app?

Accepted Answer

Yes. Native ad templates — layout, typography, colours, media ratio and call-to-action styling — are designed in the Apps Kit SDK portal and delivered remotely. You can run A/B experiments across a slice of users, compare CTR and eCPM per variant, and roll the winner out to live installs without a store release.

Question 8

How do I find the right paywall for each audience?

Accepted Answer

Design multiple paywall variants in the portal with their own layout, pricing and trial copy, then route them by country, engagement tier, acquisition source or lifetime value. Conversion rate, trial-to-paid and ARPU are reported per variant per cohort so you can match the right offer to the right audience.

One SDK.
Every monetization lever.

Multi-network ad mediation

Native ad design studio

Paywall design & audience analysis

Remote display configuration

MMP switching without a release

eCPM & ARPDAU analytics

Policy-compliant by default

Performance & crash budget

Firebase-native data residency

Smart revenue alerts

Mediation experiments

Ready to ship monetization that actually moves?

One SDK.Every monetization lever.