06Our story

Built by app publishers,
for app publishers.

We launched Apps Kit SDK after years of running monetization at app studios — and realizing the tooling didn't match the stakes. So we built it.

Two co-founders standing in a sunlit modern office
01Mission

Make every impression earn its keep.

Mobile ad revenue is too important to leave to a black-box SDK. Our mission is to give app teams the same control, observability, and optimization that web publishers have enjoyed for a decade — without sending their data anywhere.

Apps Kit SDK runs as logic inside your Firebase project. Your event stream stays yours. We plug into mediation, run optimization, and surface the controls — never siphon your audience.

02Approach

Firebase-native,
by design.

03What we value

The principles we ship by.

  1. 01

    Builder-first

    We ship tools we'd want to use. No bloated SaaS, no hidden data hops.

  2. 02

    Studio-friendly

    From indie devs to portfolio studios, our SDK scales with your roadmap.

  3. 03

    Performance obsessed

    Every release is benchmarked on ROAS, eCPM, crash rate, and ANR.