Apps Kit SDK05Blog
Writing for app
monetization teams.
Featured·Monetization
How we lifted ROAS by 2x without a new ad network
What changed in our waterfall, what didn't, and the three knobs that mattered.
6 min read · May 2026
Architecture·8 minFirebase-native vs. SaaS SDKs: where your data actually lives
A frank look at data residency for mobile ad SDKs in 2026.
Playbook·12 minMediation playbook: rewarded, interstitial, and native
The defaults we ship and the experiments worth running first.
Privacy·5 minHitting 95% match rates without breaking consent
Match-rate optimization patterns that survive App Tracking Transparency.
