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Writing for app
monetization teams.

Layered translucent cards representing a mobile ad mediation waterfall with bidding overlays

Featured·Monetization

Ad mediation vs in-app bidding: how to maximize ARPDAU and eCPM

Waterfall mediation, in-app bidding, and the hybrid configuration that actually maximizes mobile app revenue.

9 min read · Jun 2026

Monetization·6 min
How we lifted ROAS by 2x without a new ad network
What changed in our waterfall, what didn't, and the three knobs that mattered.
Architecture·8 min
Firebase-native vs. SaaS SDKs: where your data actually lives
A frank look at data residency for mobile ad SDKs in 2026.
Playbook·12 min
Mediation playbook: rewarded, interstitial, and native
The defaults we ship and the experiments worth running first.